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What has the most lasting impact on a business — a crisis itself, or how that crisis is handled? Guthrie/Mayes’ Dan Hartlage discusses how misteps in the handling of a crisis can make matters worse in Business Lexington.

Danielle Waller has joined Guthrie/Mayes Public Relations as a part-time assistant account manager. Danielle brings more than 10 years of public relations and journalism experience to the firm.

A Louisville native, Danielle previously worked for the Louisville Science Center as communications manager – a position she held for eight years in two stints (2002-2005 and 2006-2011). At the Science Center, she served as spokesperson and developed and executed successful PR campaigns resulting in regional publicity. During the run of “Titanic: The Artifact Exhibition” at the Science Center, she increased publicity by more than 50 percent from the year prior. She also started and helped grow the Science Center’s social media accounts, integrating successful strategies into PR and marketing campaigns.

During 2005-2006, she served as Director of Marketing and Public Relations for Spalding University – where she developed marketing materials, led PR efforts and spearheaded a market research study.

Before joining the Science Center, Danielle was a writer for The Voice-Tribune newspaper and covered a variety of stories, including news, features, business openings and a Vice Presidential Debate. She also was a news clerk at WAVE-TV, the Louisville NBC affiliate.

Danielle is a graduate of Bellarmine University, where she is currently pursuing a master of arts in communication. She is a member of the Public Relations Society of America.

Guthrie/Mayes Principal Dan Hartlage stands with Louisville Mayor Greg Fischer after his induction into the PRSA Bluegrass Chapter Hall of Fame on October 18. Mayor Fischer was named the chapter’s Communicator of the Year.

(Fast forward to 2:10 to see interview with Dan.)CLICK HERE FOR VIDEO

Despite the sluggish economy, some major manufacturers are in building mode and they’re overwhelmingly looking to the South for sites.  Guthrie/Mayes invited New York Times columnist Joe Nocera for a factory field trip to visit some of the plants being built by our client, Gray Construction, the sixth largest builder/designer of manufacturing plants with clients like Siemens, Caterpillar, Whirlpool, Mitsubishi and Volkswagen. Following a hard hat visit last week to the Siemens and Caterpillar manufacturing plants in North Carolina, the New York Times ran a story in today’s paper about Gray, the two plants, and the state of manufacturing in America.

Siemens will be seeking LEED® Gold certification and Caterpillar will be seeking LEED® certification upon completion. Siemens’ 460,000 s.f. gas manufacturing plant in Charlotte will produce and service 280-ton gas turbines and the new 850,000 s.f. Caterpillar plant in Winston-Salem will make axles for its mining trucks.

Several members of the Lindsey Wilson College wrestling team visited GMPR this weekend to be photographed for a poster.

Below: Senior Counselor Bonnie Hackbarth (far right) ‘plants’ promise garden flowers with her family at the Walk to End Alzheimer’s.  The Hackbarths walk in honor of Natalie Kranbuehl, Bonnie’s mother-in-law, who has Alzheimer’s. The walk is the Alzheimer’s Association’s signature fundraiser. (GMPR represents the Greater Kentucky and Southern Indiana Chapter of the Association.)

Below:  Account Manager Ashley Schaffner (far right) poses before the walk with several members of her family’s team, “Mel’s Kids.”  The family walks in honor of Mel Ferry, Ashley’s grandfather, who also has Alzheimer’s.

We’re pleased to announce we’ve hired an intern for the fall semester. Paige Wills is a senior communication major at Bellarmine University.  Welcome aboard, Paige! 

The 9th annual Backyard Baseball & Bar B Q fundraiser for the Alzheimer’s Association of Greater Kentucky and Southern Indiana raised more than $15,000.  Guthrie/Mayes Senior Counselor volunteered to chair the event this year, and tells us that more than 300 people attended the old-fashioned community fundraiser.

Guthrie/Mayes principal Andy Eggers shares information about the Toyota Driving Expectations class being offered in Clarksville on October 9 and 10 by Toyota Motor Manufacturing Kentucky and Bass Pro Shop.

http://www.whas11.com/news/local/Interview-Toyota-Driving-Expectations-teenage-drivers-103781404.html