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    <lastmod>2021-01-19</lastmod>
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      <image:title>Blog - Why Every Company Needs a Crisis Communications Plan</image:title>
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    <loc>https://guthriemayes.com/blog/a-holistic-approach</loc>
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    <lastmod>2021-01-19</lastmod>
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    <lastmod>2026-01-01</lastmod>
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      <image:title>Home - Drive the Conversation</image:title>
      <image:caption>In today’s 24-hour news cycle and with viral posts on social media, it’s important to have a plan, whether for an individual or company. You can’t afford not to be strategic about the things you do and say – internally and externally. At GMPR, our communications premise is disciplined and time-tested: To change behavior, change beliefs.® Through a strategic planning process, GMPR works closely with its clients to ensure their communications approach reaches the targeted audiences with messaging that truly influences behavior.</image:caption>
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      <image:title>Home - A Tailored Approach</image:title>
      <image:caption>GMPR partners with its clients to find the most effective and efficient ways to deliver messages that align with your overall strategy and get results. We go deep in learning your specific needs and circumstances, and compile a strategic plan that often includes a mix of traditional public relations, media relations, and digital communications. We use our expertise to build customized plans for companies large and small, for-profit and nonprofit.</image:caption>
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      <image:caption>Bulleit Distilling Co</image:caption>
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  <url>
    <loc>https://guthriemayes.com/contact</loc>
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    <lastmod>2023-05-27</lastmod>
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  <url>
    <loc>https://guthriemayes.com/the-gmpr-team</loc>
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    <lastmod>2022-12-29</lastmod>
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      <image:title>Our Team - Our GMPR team prides itself on getting results for our clients.</image:title>
      <image:caption>From media placements to videos that raise millions during fundraisers, to media training that’s prepared clients on the national and international stage for interviews, presentations, even working the room at a reception, we’re here to help your organization reach its goals. We’re former news editors, reporters and producers, presenters, videographers, government and corporate leaders. We’ve worked in corporate and nonprofit in-house operations on top of our extensive agency experience. Whatever your company needs, chances are, we have experience from which to draw.</image:caption>
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      <image:title>Our Team</image:title>
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      <image:title>Our Team</image:title>
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    <loc>https://guthriemayes.com/digital-strategy</loc>
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    <lastmod>2023-03-13</lastmod>
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  <url>
    <loc>https://guthriemayes.com/public-relations</loc>
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    <lastmod>2023-03-13</lastmod>
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      <image:title>Public Relations</image:title>
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      <image:title>Public Relations</image:title>
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      <image:title>Public Relations</image:title>
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      <image:title>Public Relations - GMPR layers public relations tactics, content strategy, and digital efforts to build trust and a relationship with your audience.</image:title>
      <image:caption>Whether employing news releases, media interviews, speeches, guest articles, Op-Eds, or events through owned, earned and paid media, it’s important to present your brand in an authentic and transparent way. We consider metrics and analytics throughout campaigns and are flexible to make changes when needed.</image:caption>
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      <image:title>Public Relations</image:title>
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      <image:title>Public Relations</image:title>
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    <loc>https://guthriemayes.com/video-production</loc>
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    <lastmod>2020-12-08</lastmod>
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    <loc>https://guthriemayes.com/media-training</loc>
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    <lastmod>2023-05-27</lastmod>
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      <image:title>Media Training - Here’s the skinny on our training:</image:title>
      <image:caption>1.   We focus on "controlling" the interview, whether it is print, TV, radio, or social/digital. We address various techniques on how to attain this; however, a major component is “having clear-cut messages" going into the interview. We focus on "concept of message" and “message development." 2.   With all media training participants, we conduct mock TV and print-style/digital interviews.  We record the interviews and critique them. It’s an "interactive" session, as the participants are engaged in discussion with the trainers throughout the session. A workbook is provided - best used as a "refresher” for participants as future interviews arise. 3.  While we call this media training, it also serves as a broader "communications training" session, as it encompasses various forms of communication, whether it's media, conducting a meeting with associates, an impromptu presentation/speech, or one-on-one interactions with your organization’s key stakeholders. 4.  We provide training participants the tools (and mindset) that enable them to be proactive with messages/information in the interview situation. Media interviews — social/digital, print or via broadcast — remain one of most effective means through which you can convey your message to thousands, in some cases millions, of people/consumers.</image:caption>
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    <loc>https://guthriemayes.com/get-started</loc>
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    <lastmod>2020-11-08</lastmod>
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    <loc>https://guthriemayes.com/get-started/p/relationship-with-youothers-kzz7x</loc>
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    <lastmod>2019-07-05</lastmod>
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      <image:title>Get Started - Relationship with You+Others</image:title>
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    <loc>https://guthriemayes.com/get-started/p/relationship-with-others-hz53h</loc>
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    <lastmod>2019-07-05</lastmod>
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      <image:title>Get Started - Relationship with Others</image:title>
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    <loc>https://guthriemayes.com/get-started/p/relationship-with-you-3t734</loc>
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    <lastmod>2019-07-05</lastmod>
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      <image:title>Get Started - Relationship with You</image:title>
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    <loc>https://guthriemayes.com/case-studies</loc>
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    <lastmod>2021-01-19</lastmod>
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    <loc>https://guthriemayes.com/case-studies/virtual-learning-in-a-pandemic</loc>
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    <lastmod>2021-01-19</lastmod>
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      <image:title>Case Studies - Virtual Learning in a Pandemic</image:title>
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  <url>
    <loc>https://guthriemayes.com/case-studies/home-for-the-holidays</loc>
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    <lastmod>2021-01-19</lastmod>
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  <url>
    <loc>https://guthriemayes.com/case-studies/breaking-generational-poverty</loc>
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    <lastmod>2021-01-19</lastmod>
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      <image:title>Case Studies - Breaking Generational Poverty</image:title>
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      <image:title>Case Studies - Breaking Generational Poverty</image:title>
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      <image:title>Case Studies - Breaking Generational Poverty</image:title>
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      <image:title>Case Studies - Breaking Generational Poverty</image:title>
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      <image:title>Case Studies - Breaking Generational Poverty</image:title>
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      <image:title>Case Studies - Breaking Generational Poverty</image:title>
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      <image:title>Case Studies - Breaking Generational Poverty</image:title>
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      <image:title>Case Studies - Breaking Generational Poverty</image:title>
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  <url>
    <loc>https://guthriemayes.com/case-studies/a-new-kind-of-manufacturing</loc>
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    <lastmod>2021-01-19</lastmod>
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      <image:title>Case Studies - A New Kind of Manufacturing - The Plan:</image:title>
      <image:caption>Dubbed “Toyota Reborn, ” GMPR worked to develop a multi-channel outreach strategy and execute this dual investment and new way of manufacturing announcement. This included a multimedia news release (including a Presidential quote) with photo and video production, audio news release, national satellite media tour, Associated Press exclusive, local and regional media outreach. The news release was also posted on Toyota Newsroom. GMPR worked with the Governor’s Office/Economic Development Cabinet to finalize a news release from state government with multiple elected leaders quoted. In addition, GMPR drafted executive remarks and developed support documents such as an executive brief, fact sheet, Q&amp;A, and media advisory, media asset content creation (videos/photos), and coordination with government affairs and state officials.</image:caption>
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      <image:title>Case Studies - A New Kind of Manufacturing</image:title>
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      <image:title>Case Studies - A New Kind of Manufacturing</image:title>
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