A Holistic Approach That Gets Results
News releases, press conferences, social media, blogs, emails, digital ads… you may dabble in any or all of these tools, but are you getting the results you want? Are your customers engaging with you? Are they visiting your website to learn more? Are you getting media coverage? Are you making the sale?
It may be time to hire a public relations firm.
GMPR’s approach
GMPR employs an integrated communications strategy that looks at the art of communication from 30,000 ft. to ground level to make the most of your owned, earned and paid media assets. We look at what channels you own – your Facebook, Twitter, YouTube, Instagram, Snapchat, blog and website. What kind of earned coverage are you getting – on television, in print, online, and on social channels with influencers. And, how do your paid efforts amplify your owned and earned media?
Our deep knowledge set and continued learning allows us to apply integrated-communications strategies and tactics that help our clients meet their goals. Strategically aligning owned, earned and paid media, ensuring that all your communications – PR and marketing – are consistent and support each other, is the foundation to a successful communications program.
Bringing it all together
These days, you can’t look at owned, earned and paid efforts in a vacuum. There is so much overlap, whether you’re employing paid digital ads in streaming TV or video outlets, to what you post or boost on your Facebook page, to what’s on your blog, your YouTube channel, and what’s in your news release. It may even mean joining certain groups, professional organizations or boards. Or, scheduling a spokesperson to make a series of presentations to the right groups in your community or industry space. We work to create a seamless presence for your audience, meeting them where they are, in a way they feel comfortable and will want to engage with you.
In good times, and in bad
GMPR is there for the good times, and the bad. We are skilled at creating thorough crisis communications plans that consider all sides and stakeholders involved in a potential crisis. In the event of a crisis, we’re available to respond immediately, helping you and your organization respond in a responsible, reasonable way that intends to protect your company’s reputation. And, once the crisis is resolved, we’ll help you in moving forward, reflecting on the situation, your response, and how effectively the crisis communications plan was used and whether it needs any updates. We’ll also look at what efforts need to come next to help repair any ill-will or misconceptions that may have been born of the event.
It’s not the crisis itself you will be remembered for -- it’s how you reacted and managed it. Were you transparent? Were you compassionate to those impacted?
Everything you do is a reflection of your brand
How people see you and/or your brand is also important. GMPR’s work in reputation management and personal branding takes the same strategic approach to looking at what efforts are needed to drive the perception of you or your organization. We fully believe – to change behavior, you must change beliefs.SM
We have an exceptional ability to design and implement results-based, creative and strategic marketing communications programs that identify, create and reinforce beliefs among targeted audiences to drive desired behaviors.