Video Production

Your story, told right. Video is king, but how do you make your videos stand out and make a deeper connection with your audience? Creative storytelling. GMPR’s award-winning video production team works to tell your story through videos that get – and keep – the audience’s attention in an authentic and thought-provoking way.

Whether we’re telling a heartwarming success story about changed lives, producing an awareness video, a vignette for social media, or a corporate training video, we work to get your message across in a clear, concise way. From preparing those being interviewed to have the best experience possible, through capturing video and interviews, to script writing and through post-production, we are hands-on all the way.

  • Success stories

  • Fundraising videos

  • Interviews

  • Video blogs

  • Corporate videos

  • Training videos

  • Sales videos

  • Webinars

  • Explainer videos

  • Tutorials

  • Public Service Announcements (PSAs)

  • Live video/streams

  • Awareness videos

  • Testimonials

  • Video ads

  • Motion graphics/animations

OUR ADAGE:

Let’s not talk about how great, and/or, caring a client is; let our story do it for you. Those who see it walk away feeling, “this company/ organization is great and really does care.”

VIDEO RULES!

There’s no denying it. Study after study continues to show consumers want more video – a whopping 85%! (Hubspot). And the good news is, viewers actually retain more information when they watch a video versus when they read text. Take a look at some of the latest data: 

  • 72% of customers prefer learning about a product or service through a video. (Wyzowl)

  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

  • By 2022, 82% of the global internet traffic will come from video streaming and downloads. (Cisco, 2019)

  • By 2022, the number of videos crossing the internet per second will be close to 1 million. 

  • Internet users spent six hours, 48 minutes per week watching videos online in 2019. (Limelight, 2019) 

  • A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

  • Social media posts with video have 48% more views. (HubSpot)

  • Video increases organic search traffic on a website by 157%. (Conversion XL)

  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

 
 

View Our Work

 

At GMPR, we believe the best way is to tell a real story, about a real person or persons, that shows the heart of what you do.

Our interviews often bring out authentic emotions and that connect with the audience.

 

You may ask, “but corporate videos – how do you get emotion in corporate videos?”

True, corporate videos can easily be a snoozefest. That’s why we try to bring life to any topic, while still maintaining a level of seriousness. That said, there may be an opportunity to use humor, movement, music, or motion graphics/animations in order to make the video shine and connect with the audience. 

We know not everyone is comfortable in front of a camera. That’s why our GMPR video production team works with interviewees ahead of time to help them have a successful interview. From message prep to practice interviews, we’re there to make it as comfortable as possible. And, during the interview, we can stop recording to work on the best way to convey a message. It may also be prudent to hold a media training session for those who are likely to be interviewed on or off camera.