Your digital footprint gives you the opportunity to speak directly with the target audience. That connection can elevate your organization’s visibility, trustworthiness, and reputation.

We’ll take a critical look to ensure you’re making the most out of every opportunity. Whether it’s your “about” section, Google My Business, or content type and post frequency, GMPR’s experts will inventory and make appropriate suggestions. 

Social media posts should be visual, engaging and strategic. You need a steady drumbeat of varied content. Posts should offer followers a reason to buy in – whether to your cause, your product, or your shared values – or stay tuned and stay interested. Responding to comments and messages provides the opportunity to make a personal connection and build brand advocates. It may also boost website traffic and increase conversions.

Your content needs to be varied and aligned strategically. From posting photos and videos, to blog stories, and graphics such as infographics, all content should support company and/or communications goals. Sharing the real impact, the human story, putting a face on the issue, is an incredibly effective method to getting your information to cut through the clutter. We work with you to position your organization as the authority on the topic, and these real-life examples show why you are a leader in your field.  

It’s also important to build strong relationships with influencers relevant to your organization and targeted audience. Third-party endorsements from journalists, bloggers, and influencers can raise your organization’s visibility, for general awareness, but it can also legitimize an event or product offering. Much like a well-placed article in a print publication or newscast, influencers can put you in front of new audience members who value this trusted source. Online news releases with key backlinks to your site and social media mentions build your online reputation. 

Your digital communications plan needs to have a strong foundation. GMPR can also review and improve your search engine optimization (SEO). We’ll take a look at your website, both the text, keywords, etc., to boost your organic-search rankings. In addition, influencers may also provide strong backlinks to your website that help establish you as a trusted authority and help improve your search ranking. These efforts help drive more people to your website, social media, etc. 

GMPR looks at the big picture to find the right mix of owned, earned and paid digital media. eMarketer reports in 2020 businesses will spend $110 Billion on digital advertising. That’s more than TV and print ads combined. We work with our partners to find the most effective methods of getting in front of your audience. From boosted posts and social media ads, to in-stream videos and targeted video advertising, to streaming commercials on over-the-line platforms such as Hulu, to Geo-Fencing and IP targeting, we work to find the most efficient plan that provides the best ROI.