Public Relations Services

As the lines between traditional public relations, digital communications, and marketing continue to blur, it’s important to have a PR partner on your side that can see the bigger picture, create a comprehensive strategy that rolls into the company’s broader strategic plan, and get results. It’s not enough just to churn out content.

GMPR works to create compelling stories that connect with audiences in an authentic way, and places those stories in the most effective channel or channels to make the greatest impact. And, of course, we work with our clients ahead of time to define measurable goals and KPIs so we know our tactics are on target.

The silos have fallen; organizations have to look at communications holistically.

 

What We Do

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Strategy

  • Strategic planning & counsel

  • Content creation & strategy

  • Ghostwriting articles/Op-Eds

 
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Communications

  • Reputation management

  • Crisis communications, planning & management

  • Internal communications

  • Corporate Communications

  • Speechwriting

 
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Media relations

  • Special event planning & execution

  • Public affairs & issue management

  • Community relations

 
 

It takes a comprehensive strategic plan that considers how traditional PR, media relations and digital communications interact and build on each other to position your organization to fire on all cylinders.

 

GMPR’s strategic planning and counseling services dive deep into your group’s needs, current situation, challenges and opportunities. It’s in our DNA to create an integrated communications program that gets the results you desire.

Guthrie/Mayes’ team members are skilled at creating customized, in-depth plans that take your communications efforts to the next level. First, we work with the client to conduct a situational analysis — peering inside and outside the organization — at advantages/challenges, and targeted audiences. Then, we look at the organization’s goals — working with and listening to our client all along the way — to create specific communications objectives to support those goals. From there, we create messages that align with the strategy and craft an action plan. The tactics called for in the action plan are intentional in nature. We think strategically to amplify content – whether it’s a news release, video, social or another interactive asset – to ensure you are seen as a thought leader and your message gets in front of the right audience at the right time.

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GMPR layers public relations tactics, content strategy, and digital efforts to build trust and a relationship with your audience.

Whether employing news releases, media interviews, speeches, guest articles, Op-Eds, or events through owned, earned and paid media, it’s important to present your brand in an authentic and transparent way. We consider metrics and analytics throughout campaigns and are flexible to make changes when needed.

 
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Good neighbors, creating goodwill

Our experience also includes helping some of the world’s largest corporations move into small communities. We work with local, regional and state elected, business and community leaders to create a smooth transition as the company becomes a community member and partner.

Often, a key component of this is a well-planned corporate citizenship/philanthropic program. GMPR works to align company values with a local organization and/or issues and find a way to take action – whether through charity donations, partnerships for longer-term programs, research projects, or workforce development training.

 
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Crisis planning and response

One of the most important times to hire a public relations firm is to plan for and respond to a crisis situation. GMPR often works with clients to create a crisis response plan should the need arise.

These plans help align organization members so that should something occur everyone knows roles, responsibilities and expectations – and what order they should be addressed. However, it’s not uncommon that a company doesn’t have a crisis plan in place when something bad happens.

GMPR’s quick response – we’re available 24/7 – allows us to jump in and begin advising your company on next steps. We can help craft a message or statement for media while simultaneously working on a larger strategic response.

Each case is unique, and we’re agile enough to address your organization’s individual needs. 

Give Us a Shout

Call or email and let’s find out how your organization can benefit from an integrated communications strategy.